Murray C. Morgan
The Several Lives of John C. Stevenson
Skid Road
The Viking Press, 1960
P. 243-45

Northwest Room & Special Collections
Murray's People: A collection of essays

The Several Lives of John C. Stevenson

spacerJohn C. Stevenson was a husky, baldheaded mystery man who first attracted attention in the Northwest as the unctuous voice of the Painless Parker chain of advertising dentists.
spacerHis salary was reported to be $1000 a week, and he lived up to it; his house was one of the finest in town, he flew a $20,000 plane, he piloted a cabin cruiser on Puget Sound. While proclaiming the luster of his patron's lifelike dentures, Stevenson built up a large radio audience; he liked being an oracle and soon was hawking political nostrums along with dental floss. He had the technique down pat: he criticized specific wrongs and proposed vague remedies.
spacerIn 1932 he filed in the Democratic primary for King County commissioner. He ran as "Radio Speaker John C. Stevenson," and in a field of nobodies he couldn't miss. He was radical enough to appeal to Seattle's great mass of unemployed and underpaid; he was plausible enough to appeal to the farmers who normally shunned the type of soothsayer who found favor on the Skid Road.
spacerFrom the day he was elected, he was the most important commissioner any county in the state ever had. He was, as the saying goes, "a comer," and the Washington Commonwealth Federation was delighted to sponsor him.
spacerBut there was more to Stevenson than met the ear. He had materialized out of nowhere, like the great Gatsby, and there were odd rumors about where he got his wealth. When he was about to be sworn in as county commissioner, a citizen arose to protest that Stevenson wasn't a citizen, that he had flown in the Royal Canadian Air Force and was a Canadian. Stevenson admitted he had flown for Canada, denied that he was a Canadian, and refused - on grounds of possible self-incrimination - to reveal the name he had been known by in Canada. He was allowed to take office.
spacerA few months later Governor Lehman of New York informed authorities in Olympia that Stevenson was known back East as John P. Stockman and was wanted for fraud in connection with a fake stock sale. Stevenson said he was Stockman, all right, but that he was innocent; he fought extradition. Governor Martin was in an uncomfortable spot. Should he, or should he not, turn over to New York a man who was at once an influential Democrat and a serious rival? He refused extradition and eventually the charges against Stevenson were dropped.
spacerAny gratitude that the Radio Speaker felt did not last beyond 1936. In the summer of that year Stevenson felt he was ready to take the state away from Governor Martin and filed in the Democratic gubernatorial primary. The voters were faced with a complicated choice between the rich, honest, unimaginative, conservative incumbent and his rich, opportunistic, brilliant, radical opponent.
spacerThe Commonwealth Federation supported Stevenson, ardently at first, then less enthusiastically when it became apparent that he was going to lose. What went wrong with the Radio Speaker's campaign was an experimental election device - the state is always adopting such devices, to the confusion of professional politicians - the blanket primary. Under this system voters can shop around and vote for one candidate for each office, no matter which party he is running for. Any Republican who felt like it could vote for Governor Martin in the primary, and since the Republican nomination was in the bag for mass-backed ex-Governor Roland Hartley, thousands of Republicans joyously indicated they would help the conservative Democrats beat Stevenson in the September primary.
spacerNobody trusted the public opinion polls very much, but when the gamblers started giving two-tone on Martin, the Commonwealth Federation bosses decided it was time to cut and run. At the last possible moment they held a quick caucus and announced they were filing a written ticket of their own for the November finals.
spacerThe Commonwealth candidate would be Howard Costigan, a former barber and mural painter, who had talked his way into the position of executive secretary for the Federation. This tactic was based on a correct interpretation of the way the primary votes would run, but it infuriated Stevenson and his supporters and it helped split the Federation.
spacerStevenson lost the nomination by 40,000 votes.

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